I know this may sound strange, but this games reminds me alot of Mortal Kombat. Not because of gratituous violence, though, this "game" has a very kiddy feel to it. It reminds me of MK due to the fact that you'll either love this, or hate it, and chances are you're going to fall into the latter category.
It could be debated that this isn't even a game at all. There is no leveling up, no monsters to slay, no quest to embark on, nothing of the sort. You create a character, all of which are cuddly animals, and you walk around chatting with people. That's it. That's the game. So basically you have an interactive chatroom with girlish visuals. It's like a coloring book meets Yahoo chat.
Oh and the graphics....I say girlish because, well, they are. The color pallete cosists mainly of different shades of pinks and purples. The visuals themselves being around sub-SNES quality. Possibly the coolest feature the game has going for it, other than the option to turn it off, is the "Dream" feature. This feature allows you to make "worlds," or maps if you will, to share with the community. Make your own rules, and customize your world to your liking.
Gameplay consists of chatting and world design, and, erm, chatting some more. It doesn't help matters that the interface is clunky and controling your character is a royal pain. But, if this sounds inviting to you, and you think you can stomach the cuteness, by all means give it a try.
As for the rest of us, who prefer actual "games" over social gatherings, avoid this.