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Originally Posted by Murxidon

Rick hates the Rick Rolling craze, a long with all the publicity he is getting. He was obviously paid way too much to do this.

Originally Posted by Murxidon

Rick hates the Rick Rolling craze, a long with all the publicity he is getting. He was obviously paid way too much to do this.

Originally Posted by Rick Astley

I think it’s just one of those odd things where something gets picked up and people run with it,” Astley said. “But that’s what brilliant about the Internet…”

For his part, Astley was nothing if not modest about his new cultural role. “If this had happened around some kind of rock song, with a lyric that really meant something — a Bruce Springsteen, “God bless America” … or an anti-something kind of song, I could kind of understand that,” Astley said. “But for something as, and I don’t mean to belittle it, because I still think it’s a great pop song, but it’s a pop song; do you know what I mean? It doesn’t have any kind of weight behind it, as such. But maybe that’s the irony of it.”

Astley would never put the song down, mind you. It’s just that, as he says, “If I was a young kid now looking at that song, I’d have to say I’d think it was pretty naff, really.”

(Wikipedia on “naff”: British slang for “something which is seen to be particularly ‘cheesy’ or ‘tacky’ or in otherwise poor aesthetic taste.”) “For me it’s a good example of what some of the ’80s were about in that pop sort of music way. A bit like you could say Debbie Gibson was absolutely massive, but if you look back at it now … do you know what I mean?”

Yes, I think we do. But even still, with all the renewed attention to his work and his — albeit 20-year-old — image, does Astley have any plans to cash in on Rickrolling, maybe with his own YouTube remix?

“I don’t really know whether I want to be doing that,” he said. “ I’m not being an ageist, but it’s almost a young person’s thing, that.”

“I think the artist themselves trying to remix it is almost a bit sad,” he said. “No, I’m too old for that.”

Astley, who will be touring the U.K. in May with a group of other ’80’s acts, including Bananarama, and Nick Heyward, Heaven 17, Paul Young and ABC, sums up his thoughts on his unexpected virtual fame with characteristic good humor:

“Listen, I just think it’s bizarre and funny. My main consideration is that my daughter doesn’t get embarrassed about it.”