i can answer a few of your questions.
u can have many characters on the one account on a single server, i recall having made more than 6 characters on a random server just for shitz and then deleting them.
The leveling rate isn't really an issue in the game even though it does take quite a while, the most fun you'll get out of the game is probably the leveling where you hit the scenarios for both xp and renown, the pq's are good and your usual solo quests aren't too bad. When u hit 40 (max level) it just turns into a grind for renown (pvp-point-system kinda thing), i found tier 1,2,3 sc's more fun than t4 sc's, and unless you get into an active guild at level 40 you're gonna be sitting ducks, or riding your mount most of the time to follow wb's and take keeps or objectives.
ultimately, its mostly a game for those who enjoy pvping more than pve and wont mind occasionaly bland pve content. If you're seeking more pve content i'd look to another game, although there is an expansion to look forward to by the end of this month which promises improved gameplay and more content.
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