People complain about grinding because not everyone has the time to do it. There are people out there who like playing MMO's but just don't have enough time for it. And when they do, they don't want to be sitting at the computer, killing the same monster for the next 4 hours just to hit the next level. And they don't want to continue to grind just to get to a certain point to have fun in the game. People are attracted to games that are fun. Even if a game is all about grinds, if it's fun, people will play it. If it's not, it's just like having a 2nd job... you just don't get paid for it.
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