Competition may just be strong enough incentive for some.
Perhaps it could be held regularly, a scoreboard could be kept, and judges trial each game, for certain factors, gameplay, design and maybe two more factors, that can apply across any game. (otherwise a graphics rating would of course have a advantage over text based)
It could lead to a finale, where the person with the most point wins, perhaps a bit of software or something. The only problem is if people who took part previously did not take part again, and some people do have an advantage in many way of development to always produce a good rated game. Perhaps its a bit too adventurous at this time.
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