Actually, if you notice, only about 5 people in the top 20 are members or have bought from the cash shop. The subscription is $5 for 3 months of service, so it's not that unreasonable. Also, it is a completely free to play game, as all of the 'cash shop' items can also be found and earned in game.
I don't know when some of these people were on, but there are an average of 200 players logging in every day (we're still in beta, and very new).
I mean no offense, but some of the comments by tamethebea are a bit misleading.
Come and give it a try and see for yourself. There is a bunch of great pvp strategy action going on all the time.
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