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From: gamesindustry.biz

Toshiba slashes price of HD-DVD players

"Strategic reduction" sees prices drop to $399

Toshiba has slashed the price of its HD-DVD players in the US, effective immediately, in a move it labelled a "strategic reduction."

The manufacturer is dropping prices of its entire HD-DVD line of players, with the entry level HD-A2 reduced to USD 399 (EUR 299 / GBP 203) and the newly released HD-A20 model coming to market at USD 499 (EUR 374 / GBP 254).

The HD-DVD format features in Microsoft's Xbox 360 console while Sony's rival Blu-ray format is a key element of the PlayStation 3.

Supporters of the HD-DVD format, including Warner, Paramount and Eagle Rock have welcomed the move.

"The spring is ramping up well for HD-DVD, with an incredible list of movies and the best priced hardware on the market," commented Ken Graffeo, executive VP of marketing at Universal Studios Home Entertainment.

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