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cinderboy

http://www.gamasutra.com/php-bin/new...hp?story=13722

UK Tabloids Condemn God Of War II PR Event



The entire print run of The Official UK PlayStation Magazine has had to be recalled following a front page report in British tabloid The Mail On Sunday, which alleges animal cruelty and debauched behavior at a Greek God of War II launch party.

Under a banner headline reading “Slaughter”, the story, which occupied almost the entirety of the front page, describes “Horror at Sony’s depraved stunt to promote PlayStation with decapitated goat.”

The article goes on to describe a European-specific launch party for the game God Of War II in Athens, in which a dead goat was allegedly used as a prop to promote the game. The Mail on Sunday claimed that guests were coaxed into pulling cooked offal from inside the goat’s stomach, while also being dared to pull live snakes from a pit, throw knives at targets and eat grapes being held by topless models.

The newspaper discovered details of the event from The Official UK PlayStation Magazine, after initial copies were sent to subscribers. The rest of the 80,000 print run of the issue has now been pulled from newsagents as a result of the furor.

The newspaper article features a statement from Sony Computer Entertainment Europe, which admits that ”an element of the event was of an unsuitable nature. We are conducting an internal inquiry into aspects of the event in order to learn from the occurrence and put into place measures to ensure that this does not happen again."

Sony claims that the animal was not specifically killed for the event, but obtained from a local butcher.

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Danuve

It is being blown abit out of proportion in my opinion, but its a tabloid.

You certainly are a man that loves sausage.....hehehehe.

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