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Cereal&Milk · 11-29-2007, 10:26 PM

Sony Cuts PlayStation Ad Creators Loose

YouTube Video

Sony will no longer be trusting its PlayStation ad campaign to TWBA/Chiat/Day, who had handled those duties for the company since 1994.

The agency created a number of award-winning ads for Sony over the past 13 years, including the memorable "U R Not e" (You are not ready) campaign for the launch of the original PlayStation. TWBA's most recent efforts included the onyx TV ads that featured a rapidly-morphing PS3.

TWBA was one of five finalists contending for the PlayStation advertising account, which now appears to be between the Publicis and Deutsch agencies.

Graven · 11-29-2007, 11:22 PM

Well I mean after washing my hands of all the hmm *cough* MALTESE FALCON *cough* I have come to the conclusion that they're making a bad mistake....

GoFlyAKite · 11-29-2007, 11:26 PM

Nice, just when they make the most awesome commercial ever. But, other then that commercial all the PS ads have been pretty bad IMO. So oh well.

BoundByHonor · 11-29-2007, 11:29 PM

What a shame. The PS3's commercial were pretty good.

Jakuza · 11-29-2007, 11:30 PM

Just when the commercials were starting to actually pwn!

11-29-2007, 11:26 PM	#3 (permalink)
GoFlyAKite Loric's Lunatic Join Date: Jul 2006 Location: Ontario, Canada. Infractions: 23 Posts: 2,648 Reputation: 23	Nice, just when they make the most awesome commercial ever. But, other then that commercial all the PS ads have been pretty bad IMO. So oh well. __________________

11-29-2007, 11:30 PM	#5 (permalink)
Jakuza OnRPG Elite Member! Join Date: May 2006 Location: Flower City, NY. Posts: 10,737 Reputation: 152	Just when the commercials were starting to actually pwn! __________________

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11-29-2007, 11:22 PM	#2 (permalink)
Graven Banned Join Date: May 2006 Location: In my krakens tummy. Posts: 1,261 Reputation: 10	Well I mean after washing my hands of all the hmm cough MALTESE FALCON cough I have come to the conclusion that they're making a bad mistake....

11-29-2007, 11:29 PM	#4 (permalink)
BoundByHonor Shadowsworn's Sandwich Join Date: May 2006 Location: Seram Posts: 1,919 Reputation: 40	What a shame. The PS3's commercial were pretty good.