It'll be DotA without the WC3 Engine limitations and Steamwork as backhand. Should be good.Could not be more wrong.
Companies are not inviting Icefrog to work for their company, he is going around aggressively marketing his dota success and hoping companies will buy it.
Quite honestly at this point all Dota 2 appears to be is a quick rehash by icefrog to make some more money.
I actually hope this is not the case.