From the end of 2011 and now 2012 the rap game has elevated in skill substantially. We've got double and triple entendres, we've got guys out in the game spitting knowledge again; standing up for rights, speaking about whats truly going on in the world, and around them. It's just like when Hip Hop first began, but now with much better rhymes, flows, writers, and beats.
I'm not even going to post videos, but I say you must keep your eyes on Kendrick Lamar and Big KRIT the new guys in the game.
Some Big KRIT's songs have more then one meaning. You seriously have to take in the full 3 minutes to understand everything, and it's amazing.
Kendrick Lamar's lines are killer. His game have improved so much he can appeal to the public while keeping it real in the underground. That sound Ignorance is Bliss explains it perfectly. I also love Ab-soul from Black Hippy.
Nas is always doing his thing.
Chamillionare is forgotten, but is still coming out with bangers.
J Cole, I can't listen to him, but he's good.
There is some kid from Hopsin's crew, but I can't remember his name. He's good though, spits real shit.
If you're listening just for the music and the beats, and lines to repeat and jam out to.. pretty much all the mainstream rappers are doing their thing; appealing to the public.