I feel like DAOC should go F2P, as it would be a neat game for it. A combination of F2P along with availability on Steam would probably be good. But, they don't really have a reason to do it, I think. Their only costs nowadays are the server maintenance along with paying whoever is working on the game. They're probably making half a million or so in subs each year from the game, too. So they're probably making a decent amount of money from it in its current state, I'm guessing.