I mean I'd see if he was building a i7 extreme quad sli with Leds and tons of hdds and dads...etc.
His rig is going to be as mainstream as it gets so there is nothing wrong with the builder's series, he's actually in the targeted audience for that series as well. Not like he needs a Axi 760 -.-.
Price doesn't always equal quality, it might not be a seasonic unit, or comes loaded with Japanese capacitors, but it'll get the job done. Some companies actually make budget items for well, you know, people on a budget.