http://www.elderscrollsonline.com/en...-preview-video

You and your guildmates have a lot to look forward to in Update 3! The patch is coming in early August and introduces armor dyes, guild tabards, public guild store locations, a new difficulty mode for Trials, and plenty of fixes and improvements. You’ll be able to personalize your look more than ever before, represent your guild, and charge with them into a new level of challenge. We think you should see these features for yourself, so watch this preview video to find out what’s on the way in Update 3. Enjoy!