APB Goes Gold
Realtime Worlds, Inc. and Electronic Arts Inc. (NASDAQ: ERTS), today announced that APB: All Points Bulletin™ is on sale in North America and has shipped to retailers around the world. APB will be available to buy at retail in Europe on July 1 and in the UK on July 2.
APB, recently nominated for Best PC Game by 1Up.com at E3 2010, takes the universal theme of Criminals and Enforcers and brings it to a persistent, open-world, online multiplayer setting in the modern, crime-ridden fictional city of San Paro. Some players achieve notoriety by feeding on the city, its people and its businesses…the Criminals. Some live by a higher code and instead feed on the criminals and their organizations…the Enforcers.
Dave Jones, Creative Director of Realtime Worlds, said: “APB shipping to retail represents the fruits of five-years hard work from everyone here at Realtime Worlds. We’re delighted that APB has launched and look forward to seeing how the player-base drives the San Paro story forward through urban conflict and in-depth customization.”
David DeMartini, Senior Vice-President and General Manager, EA Partners, added: “It’s a great source of pride for us to work with Realtime Worlds in the launch of APB, a game that defines a new genre in online multiplayer action. We look forward to seeing how the streets of San Paro will be shaped over time by the creativity of its virtual citizens.”
APB is rated 18 by PEGI and M for Mature by the ESRB. APB is available from leading retailers and online from www.apb.com and www.eastore.com at a standard retail price of $49.95 / RRP £34.99 / €49.99. Game includes 50 hours of action gameplay plus unlimited time in APB’s social districts customizing, socializing and trading in the marketplace. Once the 50-hours are up, players have flexibility: top up their game time from as little as $6.99 (£5.59, €6.29) for an additional 20 hours, or opt to purchase a 30-day unlimited package for only $9.99 (£7.99, €8.99) with discounts available for 90 and 180 days. APB also provides avenues for accomplished gamers or creators to earn rewards for their creativity and subsidize their ongoing costs with their in-game efforts.