This isn’t the first time we’ve heard this haunting notion: Social Media tying itself to a Blizzard product. Do I think it’s an interesting idea? Of course. But I won’t lie to you guys; as a long-time WoW/Diablo player, I don’t feel like it’s necessary to be able to take selfies and attach them to Twitter or Instagram. Are there people who love it? Sure! And you’re welcome to it! I’m not going to call you an idiot for it. But I might snicker a little. But to be able to watch people play Overwatch or WoW or Diablo on Facebook? It sounds like a deliberate jab to Twitch, or the other big streaming websites.
Next thing you know they’ll tag “subscribe” buttons to Facebook users. I have pretty mixed feelings on this, but most of them are negative to be totally honest. I think it could be a really fun thing to engage people in Blizzard activities. Don’t underestimate the power Facebook’s metrics have. Blizzard could be using this to figure out what exactly they need to climb back to the top of the food chain. Because let’s face it: WoW isn’t what it used to be. I’m not saying “VANILLA IZ BEST HURRRR” because it wasn’t. Fun, challenging, but not “da best”. The game has slid downhill though, and I see this as a potential way for Blizzard to get in touch with their people. I know a lot of people that play WoW to escape social media, to just immerse themselves in a game for a little while. I doubt it will be a mandatory thing, so those people should have peace and quiet. But this is a prime example of two huge megacompanies that have no clue how to implement their user feedback. Blizzard is probably the worst for that. What could possibly go wrong?
Seriously. What could go wrong?