SOE to host fundraising drive for child’s play charity

Sony Online Entertainment LLC (SOE) is making it easier for players of its popular online video games to support charity in its Child’s Play 2009 Winter Charity Drive – and get cool new in-game items in the process.

In a month-long fundraising campaign beginning on Tuesday, Jan. 20, 2009, SOE will donate $10 each time an EverQuest or EverQuest II player buys a specific Child’s Play item on the Marketplace with Station Cash (SC), SOE’s recently introduced in-game currency.

To support the ongoing efforts by Child’s Play to improve the lives of hospitalized children worldwide, EverQuest players will be able to buy the Child’s Play Guktan Shield Ornamentation, and EverQuest II players can purchase the Child’s Play Bouncing Baby Bear Cub.

“SOE and our players have been staunch supporters of this charity since 2003, and with the integration of Station Cash into our online games, teaming up with Child’s Play for this online campaign was an easy decision,” said John Smedley, president of Sony Online Entertainment.

Founded in 2003, Child’s Play is a game industry charity that is dedicated to providing children with toys and age-appropriate games at more than 40 hospitals worldwide.

Social Media :