It’s hard to think “video games” without also thinking Atari. One of the most iconic consumer brands and entertainment producers is proud to announce that the “Ataribox” will now be known as the “Atari VCS”. The company will also be showing off the Atari VCS to the press at GDC this week, as well as the Classic Joystick and Modern Controller prototypes. The pre-order date for the Atari VCS will also be revealed this April. Inspired by the iconic silhouette of the original Atari 2600 Video Computer System, the new Atari VCS has already generated considerable excitement within the gaming community. Its skillful blend of modern lines and reverential details, combined with contemporary content technology and new innovation, has evoked positive reactions from Atari fans both new and old.
The Atari VCS logo itself is a combination of the past and present, even this showing the rich history of the Atari brand. Industrial design and graphics are essential parts of the brand’s DNA and part of what makes every Atari game an adventure for the player. Today’s Atari design, engineering, software and marketing teams all endeavor to bring similar levels of care and attention to the new VCS. Atari intends its new video computer system to change the way you interact with your TV, just as the original Atari 2600 Video Computer System first did more than 40 years ago.
“Every person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are,” explained Michael Arzt, Atari COO of Connected Devices. “With the Atari VCS name, we know how important it is to get everything completely right and that’s why we briefly paused an imminent launch late last year. It was a difficult decision with the countdown underway, but we weren’t willing to go forward with even one thing out of alignment. We hope that Atari’s fans appreciate our extreme attention to detail and are as excited about the Atari VCS as we are.”
Perhaps we’ll finally see the final Swordquest game? Only time will tell!