ESRB & Penny Arcade Introduce the #JoinTheConversation Campaign

The ESRB and Penny Arcade are teaming up to launch a series of Public Service Announcements called “Conversations”. This is to help parents #JointheConversation about the importance of ESRB ratings and how they can ensure the video games they purchase are age-appropriate and fun. Jerry Holkins and Mike Krahulik, creators of the Penny Arcade webcomic/Founders of the PAX conventions will be featured in these PSAs. The authentic banter with their children is light-hearted, but illustrates how fast and easy it is to find out what’s in a game by checking the ESRB-assigned rating information. These PSAs will run from August 28th through December 14th and will be unveiled by game streaming services and featured during PAX West.


  • Animated video spots featuring the Penny Arcade founders and their children, depicted in their distinctive art style. The campaign will inspire parents to share their own family’s insights about checking the ratings and using other tools to ensure their kids play appropriate games.
  • contest to encourage families to share their conversation for a chance to win a family of four trip to any of the 2019 PAX Game Conventions in the U.S., plus a chance to win one of ten $25 GameStop gift cards awarded monthly.


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