Meh, I play female a majority of the time, mostly due to the looks and cosmetic cash item. Really not into the bulk male looks, and most of the time, female just looks better with more cosmetic cash item to pick from.
As for being hit on, it happens to both side of the party, atleast in my experience. Just that you get hit on more if you play a female while being offer free item, which I would often decline since I prefer to obtain items myself. As for male character, we're treated more as wallet or as someone to leech exp off of.
Quite often, ppl will ask for my rl name oppose to gender, which is also an indirect approach to the gender question instead. I give it to them anyways, since my name is unisex. The way I chat gives off a mix vibe in-game, I had a gaming friend who thought I was a female for atleast 2 years until she finally ask me the question. We still chat and play game together regardless.
It's pretty normal that male player females and vice versa these days. If anything, most of my female friends don't like me playing female because "my avatar looks better than their avatar" >_>; or they want to make use of the lover/marriage system which I would decline for everyone regardless of friend or not.

