Caribbean island in $500,000 treasure hunt campaign
by Staff, Brand Republic 19-Mar-09, 15:00
NEW YORK - A little-known Caribbean island is running a $500,000 (£343,000) treasure hunt promotion targeted at US residents via an integrated campaign created by M&C Saatchi Los Angeles.
The agency has created a TV, print, online and direct mail campaign intended to drive people to a website allowing them to enter a prize draw for flights to the island of Curacao.
Caribbean island in $500,000 treasure hunt campaign
by Staff, Brand Republic 19-Mar-09, 15:00
NEW YORK - A little-known Caribbean island is running a $500,000 (£343,000) treasure hunt promotion targeted at US residents via an integrated campaign created by M&C Saatchi Los Angeles.
The agency has created a TV, print, online and direct mail campaign intended to drive people to a website allowing them to enter a prize draw for flights to the island of Curacao.
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The draw will pick ten finalists who will take part in a treasure hunt on the island in August to find the $500,000 prize.
People are also encouraged to visit the website frequently as they have a chance until May 23 of winning a daily prize of a trip for two to the island.
Brenda Benjamin, director of marketing at the Curacao Tourist Board, said: "The Hidden Treasure Campaign is our little island's way of providing a big bailout for US travellers.
"It is also our strategy to build awareness of Curacao in the marketplace and make the island more acceptable to Americans."
500,000$ dollar treasure hunt
