i guess that while u grind to highest lv( obviously in a pain free manner with fun things to do when u get eshausted) maybe have a elaborate guild system , or a wicked pvp system...
eh im imagining a p2p game is the only way...
spent 100 dollars on warhammer for utter fail ... probably didnt play like 2 months of it... still have 2 motnhs but see no reason to play it...