Meh.
Maybe if they adopted a freemium system with a low monthly fee, kind of like Runescape, it would sound more attractive. So far, there's nothing on those videos that scream "this should be P2P!"
Who knows, we'll see in December.
Its like every game is trying to be original by putting "god" and "craft" in it. Im not trying to say that its going to be crap due to its name, but based on all the crappy name of games out there, its very easy to make up an original sounding name for a game. If someone was intelligent enough to make a game that look this good, they should at least make the name of the game more easy for the ears. xD