http://pf.playomg.com/

^ As usual, the website.

Don't know much about this game, as I'm looking up stuff on it while I'm waiting for it to load.
All I know so far is that it's obviously a pet raising game, rather cutesy looking, browser based, looks as though Facebook and Twitter people can log in through their social networks, and there's a free trial, which took me a moment to realize that's for people that have no account yet, and that the game is NOT P2P.

Anyways, asking if anyone has tried this game or know much about the company PlayOMG.
Does this game stand out any to you guys?
Or just another pet game?