You can 1v1 people, but as far as large scale pvp goes, its non existent
Its more about just grouping up and doing skirmishes and instances. Ive played a few weeks now and its still fun. The crafting is fun, really a good change in pace to the "go out and get shit done" gameplay a lot of games have. Knowing the right skill combos can get you from, wtf i cant kill shit...to omg im a machine.
The main reason id suggest getting into this game is for the lore. The gameplay is slow at first but once you get to skirmishes, things change.