Reputation: 10Endgame is pay-to-win.
I would elaborate, but I feel like I keep repeating myself. Use the search function.
Otherwise find out for yourself through playing.
There's been many, many of these threads lately. Check any of them out and they'll answer your questions, I myself asked one a few weeks back and it turned into a large discussion.
Pros: Incens
Cons: Incens...
Wait what? O.o
Some Stories Are Just Way Better In My Head!
Pros: Good gameplay, Nice graphics, Nice quest system, Instances, Raids, Pretty much all the stuff you find in World of Warcraft you have it here
Cons: Cash shop (It won't be soon when they release Volume 4)