This article is entirely ******ed.

neuroscientists Ogi Ogas and Sai Gaddam combine web searches, personal search histories, websites, and classified ads with insights from brain science to discover precisely how different women are from men.
Precisely? Yea right, can't get more exact than that...

Again, men are simple: The male brain is designed so that any stimulus can trigger arousal. For some, a single cue is necessary and sufficient, which is what makes a fetish, well, a fetish.
All men are fetishists? Ah, no, they "can be".
Let's move on...

fetishes are extremely rare among women
Oh wait it's the same for woman too, they can be (rare) fetishists, so that part was just meaningless altogether.

And while many men do seek out porn involving young women, there's a substantial interest in seeing scantily clad (or not clad at all) older women too. Significant numbers of web searches and websites out there are devoted to women in their 40s, 50s, 60s. There's even a genre called "granny porn," with a consistent following, in which the male performer's age is highly variable. It's hard to know how old the men are who are seeking this class of erotica, but the authors speculate they come from a wide range of ages, since men's sexual interests are pretty solid by age 25. Women, on the other hand, have much more flexible and dynamic interests during a lifetime.
Now look at that mixture of maybes, that is completely derivative and has nothing to do with the research.

They found out that woman like erotic fiction though; Breathtaking news!

What the hell...