Another insane week, and American Thanksgiving at the same time. Not sure if the in-laws were more stressful or the job, but hey - this kind of madness is clearly what we signed up for when we took on this task.
So in the spirit of keeping everyone up to date (ie sticking to our core mission of putting gamers first) - this week I am going to share our current thinking about how we will split "Basic" vs "Premium" accounts in APB: Reloaded.
When you turn a game into a Free2Play game, we generally expect that there will be several times more players playing the game than during its original run (mostly because people want to come check the game out, and since it's free the game tends to spread like wildfire once players are having a good time in the game). This is great for the gamers in general (more new players = more cannon-fodder for the experienced players), but clearly puts stress on all our systems (which in the end costs a lot of money to operate). The goal then becomes nudging the most hardcore players into "Premium" account status, in order to help pay the bills, while also letting people lease weapons and perform micro transactions for other items (usually various consumables).