"Free Game"

On November 28 and 29, 2005, Shanda abruptly announced that its multiplayer online role-playing games Magical Land and The World of Legend will forever be free of charge.

Following Shanda's example, other Chinese on-line game operators also declared that their games will be free.

In reality, once Shanda games became "free," average customer spending increased from 30 Chinese yuan per quarter to 55 Chinese yuan per quarter. Shanda merely changed the way it charges for fees in its games[4].
Shanda - Wikipedia, the free encyclopedia

Just posting this because there was often the discussion whether people pay for monthly for F2P than for P2P or not. Here are some actual numbers. :-)