endgame = BG's 15 and 3 man
instance / heroic instance
grinding BAM's solo or duo (elite's for wow terms)
guild v guild pvp
world pvp / gank / duel
Gear grindded from pvp / instance much like wow but with a cool combat system its good enough to hold you for a while much like WoW by the time we bore and grind the gear the next big game will be ready I am sure