Day one patch for The Witcher 3 added higher settings for PC.
High settings are now the old ultra and new ultra is a bump up.
Some benchmarks were released for the game and it looks like you need at least one 970 to get over 30fps since even the 290x gets lower than 30fps average with max settings at 1080p.
Glad I have 2 970s so I can max the game at 1440p.
The settings that read hairworks from means disabled and hairworks to means enabled.