The Motion capture methods are to be considered. Everything else is newish. However, the quarterly average R&D expense of Tesla are under that number. That's building a new car from scratch. Sure a load of it is system integration, but it's facing challenges that are different to just "packing things nicely". You have to build a car that is safe on the road. You can't just "make it work", it needs to work with guaranteed reliability.
This is completely me being **** and all I wanted to really point out was, 2 things:
- It can be done for a fraction of that number.
- It's not a good stat, if it obliterates the potential market, it's the description of a disaster.
If you are in hardware (and have a grasp on business), you should agree. You can't recuperate expensive development write-offs, by casually slapping those costs on the price and doubling or tripling the cost the hardware actually generates in production/sales/mgmt. Sales numbers traditionally fall roughly exponentially. If R&D is such a significant cost, you get 2 things really: A product that doesn't sell and write-offs you can't satisfy. In a smart, responsible world such products don't get their development funded.
Look at the apple watch:
They surely outspent the competition multifold, just to make a product that I honestly never even have seen in the wild and at the same time they devalue the brand. The only reason they are doing it is, because are a behemoth and they have to do "something" with their human/financial capital.
Some gimmicky products work to an extend and I don't judge people who buy them and like them, but with all those gimmicks I personally have bought, I'd never call unreasonably expensive development something to be amazed by. (Aside from, "wow how the heck did this thing even get made at all".) Marketing uses it as some sort of "positive excuse", but it's not that and it's not sensible, it's a sign of people doing a sub par job.





