Bless might not be F2P. They said they are leaning towards b2p with cash shop. The steam forum been flooded with ppl arguing about how it's going to be p2w because you can buy something that can not be earned in game but it's mostly rumors and outdated information.
People were also using BDO as comparison of P2W. In my opinion that's a bad example. It should be Archeage or some type of aeria games.