The reasons Bless failed in Russia were:
1. Game's weak optimization. Too many freezes, lags and fps drops. Sometimes unplayable.
2.101XP publisher ruined game's economy with game shop's items.
3. Lack of content for solo players or small guilds.

I haven't played Bless myself, but these are the top reasons people had quit playing it in Russia and CIS.
Considering developers made big? changes, it might be worth to try. But yeah, B2P+premium sounds like a next level of greediness.