How the videogame giant became the world's favorite underdog
Words: Brett Elston

Anywhere you look in the world today, you'll see evidence of Sony's continuing downfall. It seems like every time someone from Sony opens his mouth, we want to twist our own heads off in disbelief. Can't that damn company go one day without embarrassing itself?

But if you think Sony's too cocky, arrogant and detached from the consumer base, you apparently weren't around for Nintendo's heyday. It was once just as influential, bossy and jerkish as Sony is today, and then some. Imagine a company with total control of an industry, where its word is law and no one can stand up against its decrees. Then imagine it falling from power so hard that companie