This is true. Its not a BS rumor or anything of the like.
On G4's X-Play, Adam Sessler made an announcement about Blizzard reserving the site name for Diablo III. Even though I have no video source about this, I do have this:
source
I was watching the 2 X-Play episodes today so I can see some good in-game video Conan. I am buying the game as a present for someone.












