Honestly, If they deliver what they promised, I think the game will be pretty good. There's little or no NPC ingame to make it players-driven and sandboxy, you can do what you want, fight, collect, craft, trade with other players etc... no need to follow boring quests, of course, there's some lore as well. And these infos are available on the website, I'm not breaking any NDA.

What I don't understand is why they hand out thousand of keys when the game is in such a early phase? To be honest, It currently looks more like an alpha than a closed beta. Also; why be so strict about the NDA when everyone and his mother can get a key easily...