ROBLOX is a free 3D multiplayer virtual playground and workshop available on PC, Mac, Xbox One, iOS, and Android. It’s unique in that everything in the game has been designed and constructed by individual members of the ROBLOX community. There are no levels or goals in Roblox, but instead creativity and socializing are encouraged. Put your free-thinking and creative skills to the ultimate test and take part in the massive Roblox community!
Business Model: Freemium
Microtransactions: Yes - Nearly everything in Roblox revolves around Robux. Earn them by purchasing directly, joining the builder's club, or by having people visit your Place. Spend them on a variety of cosmetic items to improve your avatar, or in game (Place) upgrades.
Your Own Place: Each player gets their own piece of undeveloped real estate along with a virtual tool box with which to design and build anything desired – be it a navigable skyscraper, a working helicopter, a giant pinball machine, a multiplayer “Capture the Flag” game or some other, yet-to-be-dreamed up object or activity.
Create Items: Buy gear from other players to customize your character to your liking. Become a Builders Club member so you can create things like shirts, t-shirts, and pants. Become an admin and you can sell hats, gear, and other various packages on the platform!
Cash Out: By participating and by building cool stuff ROBLOX members can earn specialty badges as well as ROBLOX dollars (“Robux”). In turn, they can shop the online catalog to customize their avatars and to purchase premium building materials which they can use to build even cooler environments!
Roblox is constantly updating, both by player participation and by developers improving the engine and capabilities of the platform.