EQ2 Jumps On The F2P Bandwagon
OnRPG and its loyal readers knew it already but it seems more and more large companies are picking up on this fact as well now: Free 2 Play is where it is at!
Sony Online Entertainment informed us that a new free adventure service is coming to players worldwide with the release of EverQuest II Extended, offering all of its content absolutely free.
Extended joins the highly successful EverQuest II live subscription service, and together, provide EQII players with a choice of either a subscription-based or free-to-play business model — two distinct experiences operating in parallel, a first in the MMO industry!
“As the digital entertainment market evolves, SOE is focused on continued innovation in content delivery that best fit the needs of the growing consumer base,” said Sony Online Entertainment President, John Smedley. “Our goal with Extended is to offer players an alternative to our current subscription program that gives them the option to choose a program that best fits their play style.”
Extended provides access to premium subscription-quality content through free and optional paid membership levels. Powered by an all-new web-based download application, new and veteran players alike can experience the excitement and depth of EQII’s content without a daunting installation or a massive download. Players can register within minutes, download the client to join other people in an epic journey, and launch into adventure in a fantastical online 3D world. Extended is the ultimate MMORPG experience. Excitement with every breath and adventure around every turn is now available for free!
“The very nature of an MMO is change, and the decision to create Extended was fueled by evolution of the industry landscape,” said EverQuest II Producer, David Georgeson. “By offering two services side by side we have given the power to our players to determine the program that best fits their game play style.”
Extended players will finally experience the vast depth of content only available in EverQuest II without a subscription, credit card or software purchase. Extended will include free access to all EverQuest II game zones through The Shadow OdysseyTM. Players will be able to purchase power-up potions, armor, classes, races, weapons, mounts and more through the marketplace.
It seems like Sony is trying a fresh new look at the F2P market. We do wonder if F2P players will accept that they will not have any customer support in EQ2 while most of the F2P competition does offer this fairly basic service!