IMVU is a social game wherein users create avatars and join public or private chat rooms. Everything in IMVU is virtual, with a visual element and the ability to interact with one another and the environment in a limited fashion. Players are capable of creating and selling their own cosmetic content to other players.
IMVU is available on Android and iOS mobile devices, as well as a standalone app for Windows.
Business Model: Free to Play
Microtransactions: Yes - Players use real money to purchase credits in game with which to buy cosmetics for their avatar.
Player-driven Content: Players in IMVU are capable of creating their own cosmetic items. These items can be resold to other players for in-game currency - this means that the possibilities for avatar customization are actually limitless, capped only by the creativity and imagination of the community itself. Currently over 25 million virtual items to choose from.
Huge Community: IMVU is the largest game of its kind, boasting over 5 million players from many different countries. At any given time, an individual can find hundreds of active rooms in which to socialize with a wide variety of people.